This post may contain affiliate links.
Leadpages has been my favorite landing page creation tool since 2016.
For both my Facebook ad clients and myself, I’ve seen the highest conversion rates through landing pages that are created in Leadpages.
And a higher conversion rate on your lead magnet opt-in page means you can…
grow your email list faster
spend less money on your ads
In this tutorial, I’m going to take you through how to edit the components of any Leadpages template so that it matches your brand aesthetic.
For these videos, I’m demonstrating on a Leadpages template that I created.
This template is based on a Leadpage that I built for a client that had a 60% conversion rate!
All the tutorials in this post will apply to any Leadpages template, not just mine.
Jump to the Leadpages tutorial that you need
Arrows, buttons and bullet points
You may also need…
A Leadpages account. If you don’t have a Leadpages account yet and you’re serious about growing your list, then you want to use Leadpages for the highest conversion rates. Try Leadpages for free here.
A Canva pro account. Yes, you can use Canva for free, but signing up for Canva pro gives you so many more options and makes your design life easier. Try Canva pro for free here.
Fonts and text
How to use custom fonts with your Leadpages templates
If you want to use custom fonts with your Leadpages template, here's how!
The font options available in Leadpages are slim pickings, so I recommend uploading your brand fonts.
Watch the quick video below to see how easy it is to upload your custom font into Leadpages.
How to change the font size and style in your Leadpages template
Here’s how to change the font in your Leadpages template so that it’s consistent with your brand.
When you change the font, you may also need to adjust the size of the new font so that it looks aligned on the page.
How to edit text in a Leadpages template
In this video, I’ll show you how to edit the text of your Leadpages template.
We’ll go over changing the words, fonts and sizes so that your page gives a compelling message.
Background colors and images
How to change the background color of a Leadpages Template
Here’s how to change the background color for a section of your Leadpages template. You can also upload an image or graphic as the background of any section.
I do suggest a light color with the black text or a dark color with the light text. Make sure it's really easy to read the text against whatever background color you choose.
How to customize the background images for your Leadpages template
Whether you want to use a background graphic or photo on your Leadpages landing page, follow these steps!
I recommend using a photo or graphic that contrasts with the color of the text and the call to action button so that these elements are easy to see.
I don’t recommend using photos of people as background images because your page will look different on various devices and people’s faces may be covered and look odd.
Graphics, photos and logos
How to Edit a Graphic on your Leadpages Template
Let's talk about how you can change the images and graphics on your Leadpages template.
If you like the graphic that’s on my original template, you’ll be able to edit it in Canva to make it match your brand colors and include your photo.
Then download it as a PNG and set the transparent background.
Then head back to Leadpages and upload your new graphic.
How to edit a photo in a Leadpages template
This tutorial is very specific to the thank you page template inside my Leadpages template bundle.
There’s a photo on this page that I’ve set to use a polaroid frame. In this video, I show you how to change the photo and create a new frame on the updated photo.
I’ll also cover how to crop and edit your photo inside Leadpages so that you don’t have to make changes in Canva, download again, reupload again, etc.
How to add your logo to your Leadpages template
Let me preface this video by mentioning that using a logo for your Leadpages landing page is totally optional.
If you don’t have a logo, then you can just delete the logo completely from your Leadpages template.
However, if you have a great logo and you want to include it on your landing page, this video will show you how.
Arrows, buttons and bullet points
How to change the color of the arrow between sections of a Leadpages template
In my Leadpages template and a lot of others, you’ll see a small arrow in between sections of the page.
I’ll show you how to delete the arrow or change the color to match your brand.
How to change the button color and link in your Leadpages template
Here’s how to quickly and easily change the button color for your Leadpages template.
I’ll also show you how to set up a link for a button.
How to change bullet point icons in a Leadpages template
There are a ton of options inside Leadpages for icons that you can use as bullet points. Here’s how to change them to the one you like best.
Pop-up
How to edit the pop-up in a Leadpages template
It’s important to set up the pop-up on your Leadpage so that it matches the branding on the main page.
In this video, I’ll show you how to edit the text, fonts and background.
And I’ll also show you how to integrate your email service provider and connect your opt-in page to your thank you page.
How to link your privacy policy to your Leadpages landing page
It’s really important to link your privacy policy to the bottom of your Leadpage. If you're going to be running Facebook ads to this page, it's a requirement that you have your privacy policy linked here.
If you don't have a privacy policy yet, you're going to want to get one. You can find a template online or hire a law professional.
Put it on your main website and Leadpages so that you don't have any types of issues legally at some point with your lead generation and your Leadpages.